Here’s a couple of videos for the Budlight 50/50/1 concert event promotion.
On August 1, Rivera will host the national 50/50/1 event live from Los Angeles. In her role, Rivera will provide look-ins to different 50/50/1 shows across the country, and viewers and attendees will have the opportunity to engage with her through the Bud Light Music First Myspace hub.
“Bud Light Music First reconnects fans with the artists already on their playlists and helps them discover new styles and future favorites,” said Rivera. “I’m looking forward to helping Bud Light connect the entire country through music with a one-day concert experience unlike any other.”
Rivera will be front and center of all things Music First leading up to her hosting gig at the 50/50/1 concert event on August 1, including starring in a new Bud Light television spot promoting 50/50/1 – which will begin airing this weekend – and creating custom content for the Bud Light Music First Myspace hub.
“Naya is the ideal host for 50/50/1 – she’s a funny and engaging entertainer that has a true passion for music,” said Rob McCarthy, vice president, Bud Light. “We’re excited to have her join Bud Light Music First and help us bring fans closer to the music they love.”
Fans 21 and older can learn more about the Music First experience and view the full 50/50/1 lineup by visiting the interactive Bud Light Music First Myspace hub or by downloading the Bud Light Music First app (available in the iPhone and Android app stores). Fans 21 and older can enter* through the app for a chance to win one of the 500,000-plus plus prizes available, including Monster DNA Headphones, Live Nation® Concert Cash®, Universal Music Group (UMG) music downloads and 50/50/1 concert tickets. Consumers can also purchase select 50/50/1 tickets at LiveNation.com.
All Bud Light 50/50/1 concert attendees must be 21 years of age or older. Fans can attend the Bud Light 50/50/1 concert in their local market with a valid ticket.
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